Presents

Nick McLean's

Elite Buyer Conversion Course

• Get access to all of the training recordings

One-time Payment $4,500

Objectives:

To deliver the industry's most comprehensive and effective buyer conversion process.  Train agents to execute a proven and repeatable buyer process that converts website buyer leads above a six percent conversion rate.   By the end of this course, agents will be able to increase their income, close more sales, be more persuasive, gain more clients, and scale their business.

✅ Week 1- Increase Agent Productivity

• Learn and gain clarity on ‘THE GOAL’
• Increase conversion rates by tapping into the power of longevity.
• Structure your day, week, and month to produce predictable results. Learn the secret time blocking strategies of top producers.
• Setting standards that guarantee results
• Daily Alignment Checklist
• Standard Behavior of an elite buyer’s agent
• Establishing authority and control from day one, moment one with buyer leads.
• Introduction to the proven and repeatable Buyer Program
• Three core differentiators of the buyer program

✅ Week 2 - Buyer Lead Conversion

• Learn the most compelling buyer script that converts all leads into in-office appointments that lead to signed agreements.
• Learn the three most important things all buyers need, want, and desire.  How to articulate these wants and desires so you can land more appointments with motivated buyers.
• Learn unique selling propositions that are irresistible to buyers. 
• Learn the ‘Feedback Loop’ technique to control conversions, build rapport and establish authority.
• Learn the DNA of every buyer call and the framework so you never sound scripted or like a salesperson.

✅ Week 3- Buyer Lead Follow-Up Process

• A deep dive into ‘THE GOAL’ 
• Learn ‘Process Based Selling’
• Deep dive into the buyer program and all the core events that must take place to improve conversion, reduce wasted time and deliver a world-class customer experience. 
• Adopt the Stockdale Paradox and commit to the pursuit of Mastery.
• How to capture the client.
• How to categorize leads to improve throughput.
• What to say to leads during the follow-up process.
• How to educate leads to increase motivation and the likelihood of them using you when they decide to buy.

✅ Week 4 - Buyer Intake & Buyer Counseling Interview

• Learn how to capture your leads and convert them into loyal clients. 
• Learn how to establish ‘Authority’ so your clients look to you for decision-making advice.  
• Learn how to control the process and establish expectations.
• Learn how to dive deep into their criteria by expanding their options.  
• Learn the buyer intake form process over the phone and during the initial appointment.
• Learn the buyer counseling interview questions and process that build rapport and allow the agent to give expert advice.
• Learn how to pre-approve your buyers.

✅ Week 5 - Buyer Presentation and Buyer Appointment

• Learn the buyer value presentation that will differentiate your company from the competition.
• Learn how to present a buyer agency agreement to establish a fiduciary relationship with the buyer.
• Learn how to articulate the benefits of your value proposition.
• Learn how to deliver on the value propositions to create a loyal relationship and raving fans.
• Learn the buyer agency promise process.
• Learn the 64-step buyer program

✅ Week 6 -On the Road with Buyers - Managing Expectations Offer strategy - Pre-offer and negotiations

• The single best way to show homes.  Reduce time on the road and increase the buyer’s experience.
• How to influence the listing broker to want to take your client’s offer.
• Offer accepted; now what?  How to establish clear expectations for the closing process.
• How to avoid time vampires during the closing process.  How to utilize all available resources. 
• Learn the pre-showing questions to ask the listing agent.
• Learn the pre-offer questions to ask the listing agent.
• Learn how to handle the home inspection process.
• Learn the power of home court advantage - Learn how to get your buyers to use your preferred vendors and lenders.
• Learn how to get referrals and five-star reviews.

Deliverable documentation and videos

• Buyer Scripts
• Buyer Intake Form
• Buyer Counseling Interview Form
• Buyer Value Presentation
• Social Proof Document
• 64-Step Buyer Program
• Buyer Process Procedure
• Lead Expectations and Procedure Document
• Buyer Agency Agreement
• Structure of a call (Buyer)
• Pre-appointment questions for the buyer
• Pre-showing questions to ask listing agent
• Pre-offer questions to ask listing agent
• Promise Script
• 48 closing techniques that work
• Six hours of recorded training sessions
• Transcripts of each session
• Private Facebook Group with additional content and access to the trainer

One-time Payment $4,500